From the first moment of global viral spread, the Russian-based face editor FaceApp has later prompted many security and privacy concerns among people, especially in the US. Since people usually shed inhibitions on Google, searching about their insecurities and fears, the approach takes advantage of people’s searches related to face editor apps that have similar privacy policies, mapping what people genuinely perceive.
Main Findings
FaceApp was perceived as troublesome in relation to privacy and security, in both the United States and Russia, in comparison to the other two apps in the research. Furthermore, no keywords were found on Snapchat queries that associate with negative concerns.
Americans are more concerned with safety and privacy in terms of FaceApp than Russians. This is also reflected by more negative keywords appearing on the Google results.
Approximately 20% of the keywords that show concerns that emerged from the American Google research queries are interconnected with Russia, indicating that the people from the United States partially unsettle with FaceApp due to its Russian origin.
Protocol
